Exclusive Interview: How Jared Kushner Won Trump The White House
Web Publication: Forbes.com, by Steven Bertoni
Cool Efficiency
Presently, a great deal of attention is focused on whom Trump is selecting for various advisory and cabinet positions. This article “Exclusive Interview: How Jared Kushner Won Trump The White House” by Steven Bertoni may be a more important focus. The election is already old news. This web-based article has already come and gone from the web-news rotation but is scheduled to be print published in December, at which point, it may gain some further traction. The story casts the behind the curtain workings of the Trump campaign in a new light. The public Trump that we see has a difficult time putting together a complete sentence. Kushner on the other hand pulled off a digital coup of astounding scope. Obamahillary had the full weight of Google and Facebook functioning in a position of open advocacy for their candidate. Jared Kushner beat Eric Schmidt and Mark Zuckerberg at their own game using their tools. Let that sink in a moment. The two largest digital platforms in the world served the ‘other’ side. I give Trump credit for setting this in motion but it’s hard to say for certain if he allowed his son in law to work with a large degree of autonomy or if he was fully engaged in the planning of the digital coup. Nevertheless, this story should be a warning to anyone tempted to take the new administration appearances at face value. Somewhere behind the scenes, change is being carried out with cool efficiency.